INDIAN PREMIER LEAGUE

Now I know you all are masters in this topic but still I am posting this to make you aware of the figures in it and to make you realize how it can be used in any GD that comes across you.

Example if anything comes on politics talk about sharad pawar in IPL,  then it being moved out of country this year. If something comes on economy talk about the big boost it has given to organized as well as unorganized market, If something comes on Indian sports at international level u can talk about IPL comparing it with football and NBA league of US. Other places are topics on bollywood, beurocrats, Indian on international level and lots more.

So let’s get started.

As I always say, U should very well know the history of a topic and should say a few things at the start.

HISTORY

 T20 started in England, and first game was played in 2003. Describe the game as in T20 is a slam bang way to play cricket, short, dramatic and lots of fans.

Also when talking about IPL do mention at the start of GD that first it was ICL and then IPL league started by Subhash Chandra of ZEE TV.

Players in ICL- Shane Bond (NZ), Brian Lara (WI), Inzaman-ul-haq (PAK)

Contrast in television earnings

Television Rights of this tournament have been jointly bought by SONY entertainment television and the World sports group for $1.03 billion (4000 cr approx) for 10 years.

 Comparing it with ICC , it last year sold its entire block of broadcasting rights upto 2015- including all world cups to be organised till then to ESPN-STAR for $1.1 billion (4400 cr). IPL is only one tournament and it is valued more than all the combined tournaments that including several cricketing nations. They also had to compulsorily spend $108 million (432cr approx).

Cricket Australia earns $ 55 million (220 cr) a year and England Crickt board earns $ 75 million (300 cr) from media sales of its entire cricket programme.

Playing With Money

BCCI franchised eight teams to prominent bidders for a cumulative amount of $723.6 million (2994 crore), again for 10 years.

BCCI can also create four more teams during this time.

The title and trophy sponsorship was taken by DLF for $50 million (200crore) for 5 years which will be followed by fresh bids.

Lalit Modi, Vice president of BCCI said “ I am very sure that the minimum revenues of the IPL will amount to well over $2 billion in it’s first decade”.

Teams

·         Mumbai- Mukesh Ambani- $112 million ( 448cr)

·         Bangalore- Vijay Mallya- $111 million (444cr)

·         Kolkata- SRK- Rs 300 crore

Revenue Generation

Revenue during the IPL is generated from various ways advertising, gate receipts, stadium rentals as well as range of associated businesses in tourism and hospitality.

Given the fact India has 65% of the world’s television audience for cricket, The SET-WSG combine has plans to capitalise on this. SET-WSG is offered a combine of 12750 10 seconds slot every year which can be sold to advertisers. According to their calculation it can sell these for an average rate of $ 6000-6200 (rs 2.4 to 2.5 lakh) over a three year period.

IPL has also help to increase the prime time 4 pm to 11.30 pm during the season.

Marketing

BCCI has appointed advertising firm O&M (one who does Vodafone advertisements) to conduct a promotional campaign worth approx Rs 100 cr to be carried out for the duration of tournament.

A senior manager of media firm Mindshare believes that the franchisee will spend an average of rs 25 crore each on their respective brands thus a cumulative of 192-200 crore and this is to increase at the rate of 8-10 per cent every year.

Players

Dhoni was bought on three year contract for Rs 6 crore. Thus weekly earnings of Dhoni per season comes out to 1 crore. John Terry, Captain England football team earns almost the same.

Symonds was bought for 5.4 crore per seson which is higher than the annual contract awarded to any Australian cricketer by that nations cricket board.

International Leagues

IPL has around 50-60 matches that lasts around six weeks and this would increase once BCCI increase the number of teams from 8 to 12.

Major League Baseball in US consists of 30 teams with 162 games in a year but it stretches for around 6 months. So in a month around 27 games per month which is lamost at par with IPL.

In football English Premier clubs play around 80 to 100 days a year to generate the critical mass of advertising opportunity.

Boost to Indian Economy

Now such a huge amount of money introduced into the country helps various classes in the society. Cricketers who used to play ranji trophy earler never made enough money to sustain family once they leave cricket but now the things are different. More number of Indian cricketers are able to make good amount of money from IPL.

Organized sectors like tourism and hospitality is affected very positively.

More and more people are getting jobs as ground staff and maintenance personnel in the country with many new grounds coming up.

Unorganized market also gets a boost. Example being there were around 500 chaiwallas and 150 pan and cigarette walas outside stadium in Mumbai last year during IPL matches.

Well this is a large topic and points from this post can be used to correlate with many other topics so read out carefully and do post your comments and tell me if you liked the topic or not.