Political Figures related to this years election.

Guys before I start this I forgot to tell you thinking u all might be aware of it. 

Please read Times of India until ur GD/PI. It's very very important.

$2 billion (10000 crore) spent in this year elections. It is more than spent in US presidential race of 2008-09 which was 1.8 billion and also double to what was spent in our 2004 election which was 4500 crore.

Number of young voters increased a gr8 deal. Lok Sabha members between 25-40 years of age in last election were 34 which increased to a whopping 79 this election. No. Of members betwn 56-100 last election were 288 and this time 226.

Campaign sources were online media, social networking sites, mobile service operators, FM channels and yes never forget this year they started putting advertisement on Television in a way which was never done before.

Congress

Congress appointed Crayons advertising and JWT to handle it’s political campaign for whopping 150 crore. 

It appointed Percept Picture company for it’s media campaign. Congress bought exclusive rights for A.R. Rehman’s “JAI HO” song from Super Cassettes Industries for another Rs 10 million.

BJP

15 agencies were invited to pitch in for BJP’s creative account that includes Euro RSCG, Grey Worldwide, Graphisads etc. But BJP hired two add firms viz: Frank Simoes-Tag and Utopia for it’s campaign.

History

1966- Swatantra party appointed Kersey Katrak a creative genius for it’s campaign

1984- Rajiv Gandhi called on Rediffusion Y&R to handle party’s creative duties.